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Featured People
Steve RalbovskyGary GershDon VanCleaveGeorge MassenburgHoward BilermanGreg NormanJustin Ulysses MorsePJ MortonShannon BrownSergio GeorgeDennis DeYoung
Essential Questions
  • How can I get publicity?
  • How can I get people to my gig?
  • How do I get my record in the stores?
  • How do I get a job with a record company?
  • How do I run an Integrated Marketing Campaign?

Recently Viewed
  • Charles Feldman
  • Classical Music Today
  • Chris Blackwell on the Challenges of Finding Distribution for an Independent Label
  • What a Church's Music Director Does, and How to Become One
  • The Role of an A&R Person

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Careers
There are thousands of jobs in the music industry. Learn how to define your goal and develop a sound strategy for your career in music.

Genre
Music requires a sound strategy irrespective of genre. Whether you want to be a classical performer, a jazz musician, a hip-hop artist, or other type of performer, gain an understanding of the skills needed to establish a long-term career on your own terms.

Finance
For someone working in music, knowing the financial aspects of the industry is invaluable. Learn about the flow of money, from royalties and advances, to strategies that will help you maximize your income.

Team
Booking agents, artist managers, lawyers, publicists, and tour managers. Learn who you need on your team, when you need them, and what you should pay them.

Networking
Create a strategy for expanding your social/business circle and maximize the connections that will make an impact on your success in the music business.

Development
Put a strategy in place to help you develop a long-term career by following your own path and vision.

Business
If you want to keep making music, or keep a venture running that has anything to do with music be it management or recording you have to apply sound business strategy.

Playing Music
An artist’s live performances must be viewed in the same light as any other business venture.

Songwriting
As with most elements of the music business, your odds of success are directly related to your knowledge. Understand the important aspects you will need to know to make the most of your songwriting career.

Tools/Gear
Know what tools are at your disposal and how to integrate them into your overall strategy.

Videos
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Featured Content
Jim Ellis An Introduction to Jim Ellis' Career as a Composer and Musician
Featuring: Jim Ellis,
Keywords: Arranging | Composing | Getting In
Subjects: Careers | Musician's Strategy

- Clip Page | Add to Playlist
Chris Blackwell Chris Blackwell on How to Build Your Fan Base
Featuring: Chris Blackwell, Loyola University New Orleans
Keywords: Fan Base | Independent Artists | Internet
Subjects: Musician's Strategy

- Clip Page | Add to Playlist
Eric Levin Eric Levin of Criminal Records on Getting Your Music into Indie Record Stores
Featuring: Eric Levin, Criminal Records
Keywords: Advice | Independent Artists | Retail
Subjects: Musician's Strategy | Marketing | Retail | Development

- Clip Page | Add to Playlist

Using Kaizen to be a more productive musician
By: George Howard
Keywords: Management | Methods | Songwriting | Technique
The Three Essentials of Management: The Importance of Connections
By: George Howard
Keywords: Independent Artists | Management | Manager | Networking | Team
Music Publishing 101
By: Mike King
Keywords: Mechanical License | Publishing | Record Industry

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